Who We Are
LaticX is operated by NUMEN SINGULARITY LIMITED. This Privacy Policy explains how we collect, use, and protect information when you visit laticx.com, contact us, or follow our product launch updates.
Contact: support@laticx.com
Postal address: UNIT NO.1523A ON 15/F, STAR HOUSE, NO.3 SALISBURY ROAD, KOWLOON.
Information We Collect
We may collect information you choose to provide, such as your email address, name, company, message content, media inquiry details, or product launch questions when you contact us.
We also collect limited website usage data, including page views, device and browser information, approximate location, referrer pages, interaction events, IP address, cookie identifiers, and technical logs from hosting, security, or analytics systems.
Legal Bases for Processing
Where applicable data protection laws require a legal basis, we rely on one or more of the following bases:
- Consent: for optional analytics cookies, launch communications, or marketing communications where consent is required.
- Legitimate interests: to operate, secure, improve, and measure our website, respond to business inquiries, and understand interest in our products.
- Pre-contractual steps or contract: when you contact us about products, partnerships, media inquiries, or launch participation.
- Legal obligations: when we need to retain or disclose information to comply with applicable laws, regulations, or lawful requests.
Analytics, Cookies, and Similar Technologies
We use analytics tools to understand website traffic, improve page performance, evaluate launch interest, and measure campaign effectiveness. Our current site uses Baidu Analytics. We may also use other analytics services, such as Google Analytics, as our launch and marketing stack evolves.
Analytics services may use cookies, scripts, device information, IP address, browser information, referrer URLs, and interaction events to measure how visitors use the website. You can control cookies through your browser settings. Where consent is required by applicable law, we will handle analytics cookies according to those requirements.
How We Use Information
We use information to operate and improve the website, respond to inquiries, manage product and media communications, measure traffic and launch interest, protect the website from abuse, and comply with applicable legal obligations.
Service Providers and Third Parties
We may use service providers and third-party platforms to operate the website and launch communications. These may include:
- Baidu Analytics: website analytics currently used on this site.
- Google Analytics: website analytics that we may use in the future.
- Website hosting, CDN, and security providers: hosting, content delivery, technical logs, uptime, and security operations.
- Email and communication providers: receiving and responding to product, media, partnership, and launch inquiries.
- Kickstarter: pre-launch page following, campaign updates, and Kickstarter-related communications.
- Social platforms: Facebook, Instagram, YouTube, and other platforms when you click links or interact with our accounts.
These providers process information under their own terms and privacy policies where they act independently, and under our instructions where they act as service providers.
Kickstarter and Third-Party Links
Our website links to a Kickstarter pre-launch page and may link to social platforms or media channels. These third-party services operate under their own privacy policies. If you follow, subscribe, or provide information on those platforms, their policies apply to that activity.
How We Share Information
We may share information with service providers that help us host the website, analyze traffic, manage communications, secure our systems, or support launch operations. We do not sell personal information.
Data Retention
We keep information only for as long as reasonably needed for the purposes described in this policy, unless a longer period is required by law, dispute resolution, security, or legitimate business needs. Typical retention periods include:
- Contact and inquiry records: up to 24 months after our last interaction, unless we have an ongoing relationship or legal need to keep them longer.
- Launch or marketing communications: until you unsubscribe or request deletion, subject to suppression records needed to honor opt-out requests.
- Website analytics data: according to the retention settings of the analytics provider, generally kept in aggregated or pseudonymous form where possible.
- Technical logs and security records: generally up to 12 months, unless needed longer for security, debugging, or legal purposes.
Aggregated or de-identified data that no longer identifies an individual may be retained for longer.
Your Rights and Choices
Depending on where you live, you may have rights to access, correct, delete, restrict, or receive a copy of your personal information. You may also have the right to object to certain processing, withdraw consent where processing is based on consent, opt out of certain marketing communications, and lodge a complaint with a competent data protection authority.
California residents may have additional rights under applicable California privacy laws, including rights to know, access, correct, delete, and opt out of certain sale or sharing of personal information. We do not sell personal information.
To exercise your rights, contact us at support@laticx.com. We may need to verify your request before responding. You may also unsubscribe from launch or marketing communications where an unsubscribe option is provided.
International Transfers
LaticX is a global product website operated from Hong Kong. If you visit from outside Hong Kong, your information may be processed in Hong Kong, mainland China, the United States, the European Economic Area, or other locations where we or our service providers operate.
When information is transferred internationally, privacy protections and government access rules may differ from those in your country or region. Where required by applicable law, we use appropriate safeguards such as contractual protections, provider due diligence, and other measures designed to protect transferred information.
Changes to This Policy
We may update this Privacy Policy as our website, analytics tools, launch process, or product operations change. The latest version will be posted on this page with an updated date.